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SaaS / Technology2025
Vertex Labs
Performance-first platform for a developer tools company.
WebsiteDigital InfrastructurePerformance Optimization
Vertex Labs
1.4s
Load Time
+28%
Trial Signups
-22%
Bounce Reduction
Problem
Existing marketing site built on a bloated CMS with 4+ second load times. Conversion rate below industry average. No clear product communication hierarchy.
System
Custom Next.js application with static generation, edge caching, and optimized asset pipeline. Restructured information architecture to prioritize product value communication.
Outcome
Sub-1.5s load times globally. 28% improvement in trial signups. Clear product narrative that resonates with technical audiences.
Detail View
Vertex Labs — System Architecture